WisBusiness: Madison’s Growing Startups

Article on WisBusiness.com titled: Madison’s growing startups are helping more than one industry

The growing momentum in the Madison startup sector isn’t only helping new companies. It’s also boosting the lawyers, part-time CFOs, accountants and other consultants who help those startups grow — and sometimes take a loss when they fail. Those service providers, at firms both large and small, generally offer sweeter packages to cash-strapped startups, discounting their usual rates or allowing deferred payments until the next fundraising round closes.